The Shoe Car 


Confronted by city officials that would not let him erect a sign across the sidewalk in front of his shoe repair shop in Millville, NJ, my uncle Vince and my grandfather concocted this car to advertise their business. 

Recently Donna and I have been scanning family photos that we have borrowed from aunts, uncles, and cousins. There are many great photographs in the family that we (and others) had never seen, and I don't think anyone will be offended if I occasionally share one here.



This is a photo of my grandfather, Emilio Vizzaccaro, standing beside what everyone in the family calls "the shoe car". Confronted by city officials that would not let him erect a sign across the sidewalk in front of his shoe repair shop in Millville, NJ, my uncle Vince and my grandfather concocted this car to advertise their business. They'd park it in front of the store, moving it every so often and occassionally using it to pick up supplies or make deliveries.

They once drove the car (plywood sign and all) from New Jersey to Virginia on vacation, and were spotted by some representatives from the Cat's Paw shoe company. The company was apparently appreciative of the advertising, according to uncle Vince, and sent their shop a shipment of free soles and heels.

I need to circle back with my uncle Vince on few of the details (the year and make of the car, for instance: I think it was a 1936 Mercury but I didn't write it down). 

Posted: Tue - September 7, 2004 at 10:39 PM          


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